McCain's Low Road To Victory

 

by Drew Westen

The effort to make this campaign about voters' unconscious fears of Obama has already begun.

 

Seldom has a presidential candidate faced such long odds. John McCain has repeatedly allied himself with the most unpopular president since the history of modern polling. He has embraced the most unpopular war since Vietnam. The U.S. economy continues its downward slide. Polls show generic Democratic candidates leading by double digits at all levels of government.

And those are just the beginning of McCain's problems. He is caught between a rock and a hard place in the core narrative about what he stands for. Moderates are turned off every time he takes a right turn to bow to a base whose ideology has proven destructive, while the GOP base is distinctly unenthusiastic about a candidate they suspect is really not one of them. Add to the mix an extraordinarily charismatic candidate running against an extraordinarily uncharismatic one, and it's no surprise that Republicans are openly expressing angst.

With all that stacked against him, the only road that could take McCain to 1600 Pennsylvania Avenue is the low road, one of the few pieces of infrastructure left in good repair by President Bush. His father paved it against Michael Dukakis, George W. Bush repaved it running against John Kerry, and the GOP repainted the dotted line in now-Senator Bob Corker's 2006 contest with Harold Ford. The path to success for McCain is to make the election a referendum on his opponent, by working in silent concert with 527 groups and media outlets such as Fox News to pursue character assassination, guilt by association, and, most of all, the effort to paint Obama as different, foreign, unlike "us," and dangerous (and did I mention that he's black?).

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