Journalism, by nature, is not difficult. It really isn't. Most of the key attributes for solid reporting and editing come naturally to most people; fairness, hard work, and -- most important -- common sense.
News judgment, for instance, consists mostly of editors and producers using common sense to determine, based on the limited resources at hand, which breaking events and stories should be covered, and which ones can be set aside as less important.
During the slow summer months of a presidential campaign, that judgment and that common sense is usually even easier to put into practice because, traditionally, so little happens on the campaign trail with the candidates that what ought to be covered becomes self-evident.
Yet the Beltway press corps has become so borderline dysfunctional that even the simplest tasks, such as selecting which stories to cover -- such as using common sense -- now escape most of the major players at the mainstream news organizations.
Two events in recent days reaffirmed that sad conclusion, when entire news organizations opted to throw all sorts of time and attention at what was essentially a pointless campaign-related sideshow, while simultaneously displaying blanket indifference to what should have been the campaign story of the week, if not the month or possibly the entire summer.
http://www.alternet.org/mediaculture/91776/?page=1
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