By Kate Thorp
American advertising today has lost some of its edge—not Schick, of course. But a look back at the 40s, 50s, and early 60s shows an innocence and boldness that brings about a good laugh today. I wonder what references in today's ads will play out in 2030?
From sexual innuendos to brash examples of tomfoolery, the following ads are just a sample of the misplaced pun today.
Ivory Soap (1947)
I understand that the "soap floats" angle was actually a factory mistake where too much air was injected into the soap during processing. Voila! an advertising angle is born. Wonder if they ever really pictured how men in a shower bending over for a bar of soap would translate.
Griffin Microsheen (1957)
Advertising has drawn some bold connections over time, but I'm still at a loss as to how cleavage and shoe polish go together—or maybe that was the point. Somehow, I picture Mrs. Cleaver not allowing this particular brand in her home.
Mixed metaphors
I couldn't help myself. The following ads are for everything from frankfurters to office projection equipment that had to have been over the top both now and then.
From sexual innuendos to brash examples of tomfoolery, the following ads are just a sample of the misplaced pun today.
Ivory Soap (1947)
I understand that the "soap floats" angle was actually a factory mistake where too much air was injected into the soap during processing. Voila! an advertising angle is born. Wonder if they ever really pictured how men in a shower bending over for a bar of soap would translate.
Griffin Microsheen (1957)
Advertising has drawn some bold connections over time, but I'm still at a loss as to how cleavage and shoe polish go together—or maybe that was the point. Somehow, I picture Mrs. Cleaver not allowing this particular brand in her home.
Mixed metaphors
I couldn't help myself. The following ads are for everything from frankfurters to office projection equipment that had to have been over the top both now and then.
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