by Mark @ 3:24 pm
Almost exactly one year ago I published a comprehensive examination of the futility of appearances on Fox News by Democrats and progressives: Starve The Beast. The thrust of the article argued that…
"Every time one of our representatives appears on Fox, they are setting back our agenda. They are not just wasting a little time trying to confront the enemy in its lair. They are literally causing harm to the efforts of the rest of us who are fervently struggling to repair and improve our country."
The case was supported by studies that showed that Fox News audiences supported Republicans by overwhelming margins and that they were significantly more likely to have misperceptions about current news events. I also provided evidence that the centerpiece in Rupert Murdoch's empire was a far less ominous presence in the mediasphere than they liked to imagine themselves.
It's all still true. Rasmussen conducted a new study that affirms the previous studies. Their survey shows that Fox News viewers are still a species apart from the rest of the television population.
When nine out of ten Fox viewers say that they will vote for John McCain, you have an audience that may be more accurately described as a cult (as I described it in The Cult Of Foxonality). And while viewers at both CNN and MSNBC express a solid two to one majority for Barack Obama, that is a far cry from the near unanimous, block mentality of Fox viewers. The fact that the CNN and MSNBC audience compositions agree with one another suggests that they may be a better reflection of the population as a whole. They certainly come much closer to public opinion polling on the presidential race. Another indication of the disparity between Fox and its competitors is that 43% of CNN viewers and 38% of MSNBC viewers have a favorable opinion of McCain. However, only 14% of Fox viewers have a favorable opinion of Obama.
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