A Nike print ad making the rounds on the Web this week is causing a stir for its homophobic copy, which reads, "The only thing worse than going to the ballet is going to the ballet to see your son."
But unlike previous ads that raised eyebrows among gays for their homophobic content -- à la that Snickers Super Bowl ad that featured two men appalled when they accidentally kiss after eating through the candy bar from opposite ends -- this ad wasn't commissioned by Nike.
In fact, Nike says the company didn't even know about the ad until it popped up on the Web.
The Nike ad in question ran in CMYK Magazine , a publication distributed quarterly to advertising and design professionals, as part of a quarterly student ad design competition.
Students Nicolas Schmidt-Fitzner and Tara Lawall created the mock-up under instructors Niklas Fing-Rupp and Jan Rexhausen. They attend one of the Miami Ad School's satellite locations in Hamburg, Germany.
The ad was selected by a "leading professional" in the advertising industry as one of the best ads submitted for the quarter. Student projects in areas of art direction,copywriting, design, illustration, and photography appear in each issue of the magazine.
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