Friday, February 13, 2009

Rachel Maddow's Amazing Rise from Geek to Big-Time Cable News Host

By Louise France

 

Maddow is a clever, idealistic and skeptical geek, and her growing audience can't get enough.

America's latest media darling -- not counting the one in the White House -- is kneeling on the floor like a big kid, scribbling notes on a scrap of paper. In eight hours' time 35-year-old Rachel Maddow will be sitting alone, in front of a teleprompter, about to present the highbrow political television program which bears her name.

For the moment she's brainstorming ideas with her production team. What should they focus on? President Obama's proposed closure of Guantanamo? The 45,000 jobs lost before nine o'clock this morning? The banking meltdown? More troops in Afghanistan? There's a level of intense and nerdy discussion in the room which makes John Humphrys and James Naughtie look like Ant and Dec. This isn't the kind of cheery material for which American television is generally known. But these are changing times, and The Rachel Maddow Show has become an unlikely hit.

Rachel Maddow -- in her own words a mannish lesbian policy wonk who doesn't own a television set -- is not your average anchorwoman in America, or indeed on this side of the Atlantic. Later today when she goes live on air she must swap her Red Sox T-shirt and baggy Levi's jeans for what she calls "lady clothes" -- a bland slate-grey trouser suit. (She won't say who it's by for fear of insulting the designer.) Her chunky Eric Morecambe glasses will be exchanged for contact lenses (which she's still getting used to). Reluctantly, there will be the merest smear of lipstick and blusher. She will, however, cling on to her trainers, safely out of sight under the desk. (The stylists at American Vogue recently offered her an array of extravagantly high-heeled Louboutin shoes for a photo shoot. She insisted on a pair of Converse boots.)

http://www.alternet.org/mediaculture/125923/rachel_maddow%27s_amazing_rise_from_geek_to_big-time_cable_news_host/

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