The days of being able to read newspapers for free on the internet are coming to a close, the media mogul Rupert Murdoch signaled, as he promised The Times and The Sun would begin charging for access to their websites within months.
In a sweeping rethink of how the beleaguered newspaper industry operates, the News Corporation founder declared that quality journalism must come at a price.
"We will be platform neutral, but never free," Mr. Murdoch told investors, moments after revealing that plunging revenues from his newspapers had helped push the company into the red. With newspaper advertising collapsing, "the drumbeat for change" is only growing louder, he said. "Quality journalism is not cheap, and an industry that gives away its content is simply cannibalising its ability to produce good journalism."
The plan to charge for online news is being hatched by a team of Mr. Murdoch's senior lieutenants, including his son James, and Rebekah Wade, the editor of The Sun who is moving up to become head of News International, the newspaper division that controls the company's four British titles.
And it could also mean the start of charges to access Sky News on the internet, Rupert Murdoch signaled last night. The same online strategy will be adopted at News Corp's US businesses, which include the Fox News cable channel and The New York Post newspaper.
No comments:
Post a Comment