Wednesday, December 30, 2009

Mashable’s Social Media Guide for Journalists

by Brenna Ehrlich

Navigating the journalistic seas this past year has been a particularly challenging/exciting task. As many a publication foundered in the economic benthos, others rode the wave of new technology into previously uncharted waters.

Mashable has been there through it all, stepping in to provide journalists with touchstones and compass directions to help them do everything from tell more compelling tales through alternative storytelling to make the most of their Twitter accounts.

It's not enough today to have a good rolodex of sources (seriously, who even has a rolodex nowadays?) and a solid recorder, journalists need to be able to make use of every tool in their arsenal in order to stay afloat in today's almost real-time media landscape.

It's time to add another factor to the boot leather equation. Here's how:


Add Social Media Tools to Your Belt


From making use of social media tools to create and store content (ala YouTube and other video blogs) to tracking down sources (via Facebook) to publicizing stories and interacting with readers (by logging into Twitter), social media tools have opened up a whole new realm to today's journalists. Here are some great resources that can teach you everything from how to use YouTube to conduct man-on-the-street interviews to how to keep up with other journos on Twitter.

The Journalist's Guide to YouTube

The Journalist's Guide to Facebook

The Journalist's Guide to User Generated Video

The Journalist's Guide to Twitter

The Complete Guide to Video Blogging


Turn Your News Website Into a Community

Reading the news these days is becoming less and less about passive consumption and more about interacting with and commenting on what's going on in your world. Therefore, websites have to be less like art museums (hands-off) and more like those children's museums of bygone days (hands-on). Check out these great guides to making your publication's website more interactive — from tapping into local news to riding the Google Wave.

10 Rules for Increasing Community Engagement

7 Ways to Make News Sites More Social

How Google Wave is Changing the News

How Social Media is Taking the News Local

- more -

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